About Us

Welcome to our veteran-owned custom apparel shop, where every design tells a story. Our journey began with a deep love for our six grandchildren, who inspired us to channel our passion into creating unique, personalized embroidered apparel.

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It all started when Shawn, a longtime admirer of handmade crafts, found herself disappointed as an Etsy customer. She realized a strong demand for quick and efficient access to custom apparel, especially from local, trustworthy sources. This realization sparked an idea that soon became a reality. Shawn decided to take matters into her own hands, quite literally, by purchasing the materials needed to start an at-home embroidery shop. What began as a small, personal project quickly grew into something much more significant. In 2023, Shawn seized the opportunity to retire from the corporate world and take over a preexisting embroidery shop in Martinsville, IN.

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With this change in ownership came a fresh start—a chance to rebrand and revitalize the business. Today, our shop is a thriving hub of creativity, where we combine the latest techniques and the most efficient methods to bring your custom apparel visions to life. At S&S, our commitment to quality and innovation goes beyond custom embroidery. We’ve expanded our services to include digital printing, bringing a new level of precision and creativity to your custom apparel. Whether you’re looking for a bold statement piece or a subtle, intricate design, our digital printing services are here to bring your ideas to life with unmatched quality and durability. Whether you're looking for a one-of-a-kind gift or something special for yourself, we're here to make your ideas a beautiful reality.

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Thank you for being part of our journey. We can't wait to create something extraordinary for you!